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EDITORIAL
By Jeremy Bays, 2004-12-01
As the Internet continues to grow, more businesses come online to offer goods and services that can be bought and still more people decide to make purchase on the Web. Today, an internet presence is a mighty tool for any forward-thinking company to score a success, in case it takes the right head start.
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FEATURED ARTICLES
By Elena Andre, 2004-12-08
Attracting new customers is important, but it is severely expensive and could take you a long time to recoup your marketing investments; meanwhile you can benefit sufficiently from repeat purchasing and remain profitable in all types of economic conditions.
By Martin Shovel, 2004-12-01
There is a great variety of promotional tools in this world. However, many of them are beyond the budgets of many small businesses. Nevertheless, promotion is crucial for any business development, so the usual problem is to find a low cost but effective way to advertise your business. What to do? Use postcards!
By Nash McLean, 2004-11-24
Search engine traffic is the most economical way to advertise online. Yet you are looking for random traffic. Here is the summary of how to make sure people searching for your products or service find your website and don’t hit Return right away.
By Anny Howard, 2004-11-17
As any new technology, Flash has raised mass discussions whether it is good or evil. Some say, unless you deal in computer games, cartoons, or similar, employing Flash animation on your website is redundant. Others argue that it is catchy and allows for more creativity. The truth, quite expectedly, lies in the middle.
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NEW ARTICLES
By Alice Hopper, 2004-12-23
Trying to promote your business by advertising only you seem to forget of the publicity opportunities Internet is offering for free nowadays. They cost nothing but time.
By Brent Patmos, 2004-12-13
Look Around! Your customer’s business, decisions, interactions and communications with their customers are continuing to get more complex. Today’s sales landscape offers more products, more services, more options, more choices and more providers than ever before. Business is moving at a dizzying pace and people are trying to juggle more projects, more priorities, more responsibility and more balance.
By Dr. Rachna D. Jain, 2004-12-10
In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability.
By Alice Hopper, 2004-12-06
Direct mail advertising belongs to one of the most effective and paying solutions if you are promoting your business, searching for new clients or keeping in touch with exiting customers. As opposed to other ways of advertising, when you are never sure if your target audience gets your message, it helps to establish long term and personal relationships with people who are mostly interested in your services/goods and you always know to whom your message was delivered. Besides, direct mail campaigns keep your advertising efforts hidden from your business rivals. Another advantage of direct mail is that you can also use both snail mail and email to deliver your message, though each of these two ways of delivery has its own peculiarities. And finally direct mail offers a wide variety of marketing materials to be used for different budgets - coupons, postcards, brochures, catalogs, and more.
By Allison Rushton, 2004-11-26
Search engine optimization. It's the key to getting traffic on your website, and where every excellent website marketing strategy begins. According to studies performed by Nielson, by January 2004, one in three consumers were turning to search engines for their online shopping, with the most popular search engines being Google, Yahoo, and MSN. If your small business doesn't have a high search engine placement, even the consumers who are specifically looking for the product or service that you offer won't be able to find you. Your website won't get the traffic, and you won't make the sale.
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